These long periods of advertising have several drawbacks, however. Many broadcast channels have ad breaks that can last up to 5 to 8 minutes. The explosion of OTT and VOD has raised the bar for video services, with advertisers expecting to be able to target and create personalised ad experiences, as well as setting consumers’ UX expectations regarding the presence and duration of ad breaks. With a gradual shift of viewership from linear viewing towards on-demand streaming services, and ever-intensifying competition for audience attention, providers of live TV and/or on-demand content need to differentiate and engender loyalty by personalising experiences according to viewers’ preferences.
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The solution identifies the exact start and stop times of ad breaks in broadcast video, enabling video platform operators, service providers and broadcasters to enhance monetisation opportunities for on-demand viewing while also improving user engagement. – Media Distillery, a leading provider of AI-powered video analysis solutions to optimise the user experience (UX) of video entertainment platforms, has released a new solution: Ad Break Distillery™.
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